Toyo Tires for Kuala Lumpur International Motorshow 2013
Toyo Tires is a tyre manufacturer from Japan that utilizes advanced technology in the development and manufacturing of its tires. It came into the Malaysian market officially in early 2013. Due to its relatively new entry and its premium positioning, Toyo Tires wants the market to recognize Toyo Tires as the preferred tires for their automotive needs.
Design and built a booth for Toyo Tires for the Kuala Lumpur International Motorshow 2013 that meets its objective of positioning Toyo Tires as a premium tyre brand from Japan and at the same time impart to the visitors on the Toyo Tires background, technology and product range.
With clever use of the limited space, height and pillars of the area, we designed a booth that showcase the entire range of Toyo Tires by tire categories as well as the technologies available at Toyo Tires to ensure visitors are able to learn about Toyo Tires systematically.
The use of dark contrast colours, cross arches and the display of a tuned car on raised steel platform and glass with mirrors at the bottom was the highlight of the booth. The objective was to bring the wheels of the car to the eye level and the mirror to reflect the tyre contact surface on the glass.
The unique design attracted many visitors to the booth. They were guided on the types of tires available and Toyo Tires technology. They walk away impressed and convinced that Toyo Tires is a premium tyre manufacturer backed by strong R&D. This gives them greater confident with the product.